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I'm amazed to how Nike was back in 1970's and what it is now.I didn't how Nike didn't believe in advertisement and when they started advertising their shoes it just took off and made NIKE so big. Very inspirational story as most of the CNBC originals are !! Must watch!!
This CNBC documentary shows how Nike grew to become this mega corporation and an American icon. It is really interesting to see the huge advertising dollars spend and endorsement deals and how vital they are to Nike's success. The interview with the founder, is interesting too.
06/08/2010
Informative AND Entertaining
This CNBC documentary paints the picture of Nike growing from being sold out of the trunk of a car to a $16 billion a year company. I was very interested from the get-go and, if anything, this documentary solidified me as a Nike fan. You're given a look into how Nike's extravagant advertising and e Read more...
05/21/2010
Interesting
"This is one of the more interesting cnbc documentaries. A comprehensive journey through the history of Nike including a rare interview with the company co-founder Phil Knight, effectively capture the interest of the viewer. I particularly enjoyed the detailing of their efforts to break the skate Read more...
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