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Business Model: Inside the Sports Illustrated Swimsuit Issue

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Category: Entertainment
It’s a multi-million-dollar secret kept under wraps every year. Six undisclosed locations, 18 bikini-clad models and 155,000 images to choose from. But when the 2010 Sports Illustrated Swimsuit Issue is finally revealed, it will be a global sensation like no other.
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No complaints here
Enjoyed in on many levels. What an ingenious concept for a sports magazine to come up with a special issue of beautiful women in bikinis which has nothing to do with sports.... but is actually such a huge profit driver.....

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4 of 4 people have found this review helpful.
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Luke11 Charleston, SC

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CNBC special - SISI
Come one, I mean this is a business. Ok, you got me! I really didn't hear what they were talking about, I've seen this show like 5 times, but really don't remember what it was they spoke of.....

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1 of 1 people have found this review helpful.
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Kidspouseme Ponte Vedra Beach, FL

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I love these docs
This story of how the swimsuit issue transformed SI and the business model that really works for everyone involved (the models, SI, and even third parties). How can you not like watching an educational documentray with beauty and good business at the forefront...

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2 of 2 people have found this review helpful.
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The11111111 pine lake , ga

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Whoa
Whoa, this is quite a nice view both in the background and in the forefront. It was interesting to learn that just to get an SI swimsuit model to wear your company's bathing suit can literally transform your business. How much money is being made from that one swimsuit issue which has nothing to do with sports.

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8 of 8 people have found this review helpful.
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This review is the subjective opinion of an Investimonials.com member and not of Investimonials LLC.
Angelajk Ellicott City, MD

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What's Not To Like?
This is about as all-American as baseball and apple pie. What's not to like about a business model that earns its company millions by photographinb beautiful women in swimsuits in exotic locations?

Okay, so it doesn't have a lot of educational value. Well, maybe it does but I was distracted so often that I don't remember if it does or not.

Bravo Sports Illustrated (and Cheryl Tiegs & Christie Brinkley) for creating a great, new American tradition that appears each February in supermarket news stands nationwide.

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2 of 2 people have found this review helpful.
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Kblehman Jackson, MI

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