This book has fascinating detail about the way different parts of the brain react to the types of stimuli presented to us by stock trading, whether it's fear, risk, surprise, regret or prediction. By using MRI scans and other technology, Zweig takes us through how the brain reacts under those pressures, making the kinds of decision stock market players have to make and demonstrates not only what happens in the brain, but how our natural responses make us highly unsuited to the whole business.
The investment advice is fairly standard like the need to investigate a company before buying shares, not just relying on the shares' track record on the stock exchange but the aim is that we can be aware of these natural faults and overcome them, but the reality is it makes you feel that no one sane would ever have anything to do with these kinds of investments.
This review is the subjective opinion of an Investimonials member and not of Investimonials LLC
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