Mellisa excels at taking existing information that is readily on the internet and putting it into an article for all to see. She then uses this information to draw conclusions that are so far removed from reality.
Here are just a few points from her most recent articles about Local.com:
"Farra went on to become the director of investment banking services at a firm connected to a notorious penny-stock outfit known as Spongetech.
That firm, Cresta Capital Strategies, became the exclusive investment banker for Spongetech with Farra at the helm"
What she doesn't point out is that Cresta Capital was only affiliated with Spongetech for 2 months, after which they severed agreements and sued each other. Never mind the fact that Melissa everything together with a dubious Spongtech --> Casta Capital 2 month relationship -- Norm Farra, Director at the company --> Norm Farra, single board member of 7.
"Local has leaned heavily on deals with LaRoss Partners, a mysterious New York-based operation, to fuel its recent growth."
This is patently false. Local.com purchased some customers at a deeply-discounted rate, this is true. But Melissa implies that the 26,000 customer purchase (the exact number is unknown, it is likely much less) made up their entire customer base. Regardless of whether it did or didn't, going on about LaRoss's legal and customer service issues as if they mattered is completely irrelevant to the company. It was a customer purchase, not a merger.
"ValueClick agreed to pay the Federal Trade Commission a record $2.9 million fine to settle charges that the company and two of its subsidiaries – including E-Babylon – engaged in deceptive business practices."
Melissa purposefully obscures the truth buried in the article that she linked to - that a former company created by the same people who sold Local.com their OCTANE360 company - was eventually held to not be properly encrypting their customer's information. Hardly "decetive business practices". The actual FTC article states:
"The FTC also charged that..E-Babylon misrepresented that they secured customers’ sensitive financial information consistent with industry standards". All other charges in that article apply to other companies and were ultimately ValueClick's responsibility.
"Local supplied no historical financial results for Octane360 when it purchased the company. When hosting its quarterly conference call a few weeks later, however, Local did admit that Octane360 would generate no meaningful revenue – while delivering a slight hit to earnings – during the second half of the year."
This statement shows that Melissa really has no understanding of why Local.com purchased Octane360, or what they even bring to the table. They are a technology platform. They are not purchasing revenue or existing customers. This does not stop Melissa from surmising that the purchase was suspect.
In short, you can go on and on with her exaggerations. The next review mentions how she is always right, and the stocks go down. Do you know why? Because her articles are shipped out to all of the short-selling sites on the internet.
This review is the subjective opinion of an Investimonials member and not of Investimonials LLC
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