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Coca-Cola: The Real Story Behind the Real Thing

www.amazon.com/s/?ur..
Category: Entertainment
With unprecedented access, CNBC pulls back the curtain on Coca-Cola, the most recognizable brand on the planet. In an original one-hour documentary, "Coca-Cola: The Real Story Behind the Real Thing," CNBC's Melissa Lee reveals never-before-seen labs, secret archives and high-tech product testing. Cameras follow Coke's urgent campaign to reinvent itself after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster beverages. Meet the men and women whose mission it is to put the buzz back in the bottles and see how Coke gets its drinks into the mouths of people in the farthest corners of the globe. From the production line to "Cola Wars," discover the secret that makes Coke pop.
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Fails to deliver
Unfortunately, it pretends to be a contemporary analysis of The Coca Cola Company's management practices. And, in this regard it just fails.

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Teareader Leslie, MI

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Another great CNBC Documentary
One of the greatest companies, with some of the greatest minds, and arguable the greatest marketing campaign of all time... this documentary gives us insights on all the topics... I definitely recommend it ...

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The11111111 pine lake , ga

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Disappointing
I usually really enjoy CNBC documentaries but with such a mature brand as coca cola it was going to be hard to tell me something I didn’t know already. Yes, as promised they provided unprecedented access to their secret research facility, but it was just a lab, nothing fascinating. They detail how the brand is marketed, their competition with Pepsi and their future. There were no exclusive insights provided but if you don’t know much about the world’s most recognisable brand then this would be an interesting watch.

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it's a business
Go inside the world of this business. The company's ups and downs, the war between its biggest rival, Pepsi, their strategy to fight its competitors. Anyone remember that year when Coca- cola decided to change their original coke formula? Most people hated it, but it was a plan to revive itself after Pepsi came around the corner and started poking their love handle.

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1 of 1 people have found this review helpful.
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Huwwaa brooklyn, NY

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Good for classrooms, not for entertainment
Interesting documentary but a little dull after awhile. I sort of know most of it... or maybe i'm inpatient. This shows everything that's behind one of most successful brands of all-time. This documentary goes at length into the company's international marketing efforts. Good for classrooms, not for entertainment

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6 of 6 people have found this review helpful.
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Angelajk Ellicott City, MD

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An Interesting Inside Look
I loved this documentary. It delved into the company's international marketing effort, distribution and history. A fascinating report on one of the most valuable brands in the world

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1 of 1 people have found this review helpful.
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Displaying 1-7 of 7 Total Reviews
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