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Sharebuilder

www.sharebuilder.com..
Category: Brokers
Many Americans believe that investing is an activity that's out of their reach. At ShareBuilder we are changing that perception. We believe everyone should be able to invest.
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A good place to start for a beginner
I have used Sharebuilder for investing and this is my experience with them. When I was new to the market and I was still learning. I used the services of Sharebuilder and Sogotrade (which was called SogoInvest back then) during my days as a beginner. I didn't have much money to begin with, I was 16 years old and working in my part time job at a pizzeria and going to high school. Sharebuilder allowed me to build a nice startup stock portfolio and it allowed me to select and diversify where my money was going into.

I would allow Sharebuilder to deduct $120 from every paycheck I received from my part time job and once I finished high school, I now had a nice portfolio of several thousand dollars. I had put most of it in energy stocks and they were up really good, I bought XOM shares at $45 to $55 per share and 2 years later they were in the $65 - $75 range. After I left high school, I got more educated with my investments and I began doing options trading and trading intraday, and I had to go elsewhere for my short term day trading, but other than that, Sharebuilder was a good place to start for me.

Right now I have 5 accounts with Sharebuilder, 4 of them are Custodial accounts which I opened for my nephews and nieces, every time I get paid I contribute money into their accounts, I let them pick the stocks they want, it is an educational experience where I teach them about the world of investing. The other 1 is a Retirement account where I deposit money every time I am paid and I select where my money will go for the long term.

By the way, Sharebuilder was purchased by Capital One bank and as of recently their stock trade commission rate is $6.95 per trade , it is not $9.95 anymore.

This review is the subjective opinion of an Investimonials member and not of Investimonials LLC
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TheGoose1 Houston, TX

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Cheap Trades Will Cost You
Since I already had a CapitalOne account from my IngDirect days, it seemed like a good idea to have a linked ShareBuilder account. And if you want to setup a few mutual funds or stocks and just automatically invest every month, then ShareBuilder will work just fine for you. But look elsewhere if you want to do anything more involved.

I've been doing options trades with OptionsXpress for years. But I decided to give ShareBuilder a try since they have lower transaction costs. But oh man, saving 5 bucks per transaction has cost me hundreds of dollars in lost profit. There is no way to set trailing stops for option positions. You can set a stop loss at a specific dollar amount, but there is no way to trigger trades based on a percentage drop. So you have to watch your positions like a hawk and manually adjust the stop loss or else you will miss out on profits or incur heavy losses.

Furthermore, if you leave the screen idle for ten minutes, it automatically logs you out. So if you are watching your positions throughout the day, you will be typing your password a lot.

It's pretty obvious that ShareBuilder's main audience is the "set and forget" mutual fund crowd. Active traders, particularly those who trade options, will be better served paying slightly higher transaction fees for better features with other brokers.

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Pretty Lousy
Used them in the past and they are about the worst way to buy stocks over time. They are relatively expensive and most traders will do much better just going to TD Ameritrade, Scottrade, etc. if you just want to buy stocks over time. All these brokers have automatic features that you can pretty much do the same thing with less fees. Another alternative would be computershare.com where you can just buy stocks directly from the company through DSPP's with less fees than Sharebuilder

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Gregfulton South Jordan, Ut

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Surprised this is still offered
I am amazed that ING still offers this service. This is good for the beginner who doesn't know much, doesn't do much, and doesn't want to do much in investing. There whole "pitch" is to be able to buy partial shares because people can't afford to get the whole thing. There are other/better discount brokers out there, and there are way better brokers for the same price. Do yourself a favor and skip this one.

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TheSnowMan Houston, Tx

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How do they make it in this market of great products?
These guys are the worst! The software is just pure and execution awful!

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No
This was my very first broker. My relationship with them lasted about 2 months. They have horrible fills, horrible tools, and a platform that seems to be stuck in the 80's or should be running on windows 95 or sumthin. All that for 9.95 per trade!!!!!! an extremely high commission for what they offer which is basically nothing. Only positive is that they have pretty good customer service. But seeing as how they haven't made any upgrades since when i was a member and haven't lowered their commissions either has me very surprised to see that they're still in business.

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Aurinica21 MIAMI, FL

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Good for investors but not a all for trader!
I think Sharebuilder is good for anyone who wants to build their portfolio but if you thinking about day-trading please stay away from this broker. The execution is really bad and I don't think they have trading platform for day-trading.

They have some good promotion that new account will get $50 however, the commission is 9.99/trade so in other words, you just get 5 free trades instead of if you use E*Trade or Schwab that give you no commission fees for 60days for new account.

I think Sharebuilder is okay to use, customer service is excellent but not ideal for day-trader.

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Nrboom West Lafayette, IN

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Good for both beginners and those with experience
This site is a great choice in stock trading, as they offer resourceful tools for beginners and those with experience alike. The website is effortless in its navigational functions and I enjoyed the minimal investment requirements. There are some fees here, so choose your account wisely. Customer support could improve, as I tend to gravitate towards more personalized responses.

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Ferrarijack louisburg, NC

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Ok
The charts are terrible. Research tools are non-existent for basic account holders

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DannyCaliOc Sushi, CA

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Got me interested in investing, but bad for active traders
The ads for "$4 trades" lured me in, and got me interested in long-term investing, in addition to the lack of hidden fees. I didn't really know much about investing, trading, or the differences between investing/trading strategies back then, so I began my feeble attempts at investing, which mostly failed. However, when I came to the point where I realized I was a day/swing-trader instead of investor, I stopped using Sharebuilder for trading, and switched to Zecco, with whom I've been mostly content until now. The only reason I still have a Sharebuilder account is so I can make daily use of their built-in free Gainskeeper utility to manually record all my trades (from Zecco, ChoiceTrade, etc.) and calculate my taxes to export to TurboTax as a .txf file.

In my opinion, Sharebuilder does have some great features for long-term investors who want to automatically schedule small deposits to be invested each month, or who want to buy fractional shares, in addition to having the option to automatically reinvest their dividends to avoid needing to report that additional income. However, I would not recommend Sharebuilder to active day-traders, since the real-time commissions aren't worth it, and the executions are poor. In addition, penny stocks are very hard to buy, so it's definitely not recommended for active penny stock traders at all.

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Zhalox Somerset, NJ

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